I think we are subject to similar pressures. The interesting figure last year was that in peak time more people were watching the smaller channels than the big, historic BBC, ITV, and Channel 4 broadcasters. The margin was small, but that was a first and had never happened before.
The BBC is still, by quite a long way, the most watched television service in the U.K. as a single group, but other broadcasters are under very considerable pressure. I think the pressure is felt most acutely by our commercially funded counterparts--ITV and Channel 4--that also have to compete for commercial revenue with these other operators.
For us, ITV and Channel 4 market fragmentation has also offered opportunities. So we have been able to launch more channels of our own to recapture some of the audience that has been drifting away from BBC One and BBC Two. We now have BBC Three, a channel for younger adults; BBC Four, an arts and cultural channel; two children's channels; as well as News 24; and a channel covering the U.K. Parliament. Those channels help to bring back to the BBC some of the audience that our main networks are losing.
But yes, we are facing similar pressures to North America.