The U.K. is very different. The vast majority of people are still receiving terrestrial broadcasting, either digitally or by analog. Digital penetration in the U.K. is around 85%, and more than one-third of that 85% is Freeview, which is the digital terrestrial system. So if you put together digital terrestrial at about 34% and the analog at around 15%, you can see that roughly half of the people in the U.K. are still receiving their broadcasts terrestrially.
On January 29th, 2008. See this statement in context.