That's absolutely right. The number of channels that you get on digital terrestrial television does vary a bit according to where you live, but it can be anywhere between 30 and 60. In satellite and cable you're looking at upwards of 200, 300, or 400 channels. So yes, that does to some extent limit market fragmentation in the U.K., though I would say we are very conscious that our competitors for audiences are not all broadcasters these days, hence our discussions earlier about YouTube and broadband content. That also has a major effect on us, people getting their audiovisual content by means other than linear broadcasting.
On January 29th, 2008. See this statement in context.