I think Adbusters has a court case that's proceeding. I think they just had a setback with that court case recently, but I know they're continuing to pursue it. I appreciate the importance of needing to get that kind of message on the airwaves.
You mentioned in your presentation financial incentives to attitudinal change. I wonder if you had any specific suggestions. I think at the end of your presentation you were getting into some of the specific project work that you were actually doing, but the time ran out. I wonder if you might tell me a bit more about what you had in mind there.