Thank you.
Yes, we don't think of media literacy as a magic bullet. Of course there are many other people who have to play a role in this. Broadcasters have to play a role--they have to adhere to the broadcasting code for violence--and parents have a very important role to play. We all have a role to play in protecting our most vulnerable citizens from disturbing and age-inappropriate content. So there is more than media literacy that we can do.
Half of children in Canada have a television set in their bedrooms, and 30% have their own Internet-connected computer. We need to do a better job in reducing access, and access is the huge issue. More and more Canadians are accessing the Internet through their cell phones. We have to be more active in protecting young children from age-inappropriate content, and hand in hand with that, we have to teach them the media literacy skills that will mitigate any negative influences of content, which they will come across.