I'm sorry. One role of media educators is to make sure we have a well-formed populace who understands the mechanisms in place in Canada. I think they are not well understood. That's what we try to teach young people. We try to teach them the role of the codes of the Broadcast Standards Council and of the CRTC. Those are important mechanisms in place in Canada that Canadians, especially young people, need to know about.
We have teaching lessons on our site where kids develop their own television code, where they mentor and talk to younger kids about the impact of violence on them. We teach them about the different mechanisms that exist.
Also, I have to come back again to the whole idea of access. A watershed hour in a country with several times zones is not as effective as it could be. We have satellite television, we have Internet access, we have many things in the homes that mean children will be accessing content inappropriate to them, regardless of the best efforts of the industry. As parents, I think we need to take up and play an active role.