Research is very important. It's an important factor that allowed us to gather all of these statistics that have brought us to the substantive knowledge that we have up to this point. Of course, the front-line workers, the activists, and the women who are working with women and children who experience violence need to be able to work together so that we can continue to get a really clear picture of where we're going.
Research is always important, and it's important that the organizations that work in the anti-violence field are working with the researchers. I think that's one of the very important pieces to looking at ways of ending violence in real life.
Of course, for television it's the same. I think we've all realized that what we see on TV is an expression of what we're living, and it's very important to have strategies that deal with the images that are being portrayed. We'd like to see financial incentives that promote attitudinal and social change towards equality. I think that's the way to tackle the same old business as usual, the violence, here we go again. The support is very important—this financial support—in giving air space for public service announcements from social justice and equality-seeking organizations.
If we had opportunities to use their space and to provide alternatives, I think that's a space that we would also like to be supported in, especially with the youth. Not only do we want them to have education and critical thinking abilities—in understanding how media plays itself out—but we also want them to be active agents. We want them to be able to participate and make messages that are about social change. We see a clear role for youth in internalizing it and then actually being able to make the difference instead of being passive and receiving information around what media is. We want them to be able to participate and to help shape the future, a future without violence.