First of all, we'd like to have money to be able to do advocacy. Advocacy is forbidden. It's dangerous for the survival of organizations. We can't do that. And it's impossible to do social change without advocating for change. So that's a conundrum.
Our organization has been around for 25 years, and we don't even think about being able to have a spot on TV to do any educational awareness or any kind of commercial, any access. It's not even in the realm of the imaginary at this point.
So what we do is work with male and female youth. We work with them not only for awareness and education, but actually to get them to make and create stories. With this particular superpower project, they get to put out their own commercial, their own talk show. So they really get to be actors. We've seen how that changes them. Once those male youth, those female youth, get an idea of what that looks like, creating their reality instead of passively accepting what's on TV, they're ingrained for life and they have a new sense of being actors in the world. And they're actors who then go on to make social change.
We'd like a national strategy, a strategy to end the violence against women. We have an idea of using a feminist gender budgeting framework that supports full human rights and equality for all women and peoples in Canada. So we need to be really focused on a comprehensive strategy for how to do this work, including youth and media.