In the past, we've done that as an industry. In the 1990s, the Canadian Association of Broadcasters undertook two major campaigns directed at speaking out against violence in our communities. There was a strong reaction to it, a very positive reaction. It was a partnership with Heritage Canada and a number of other government departments. It could be a good time for another one of these initiatives to return.
On March 13th, 2008. See this statement in context.