There were a lot of questions in there. Let me just say, from the perspective of media literacy, that I was a founding director of the Media Awareness Network and a past chair.
The approach of media literacy is that when your child is young, you teach them the rules of the street. You teach them that when they go to the corner, they have to look both ways. They have to watch out for traffic. They're not supposed to talk to strangers, things like that. You streetproof your child as they're growing up so that they become safe and aware in their neighbourhood. The challenge today is to do the same thing with your children as they're growing up.
The Media Awareness Network, through its website, which has literally thousands of pages, offers all kinds of help for parents. It offers teaching materials for schools, and I know they have teaching modules that they have been successfully marketing to some school boards. As to the extent of that, I'm not really current on it.
There are the tools there, and I think the issue of just making parents aware that they have to media-proof their kids the same way they streetproof them in terms of growing up in the neighbourhood, because the media is so much a part of their environment.