Well, the CRTC would be the one that would best answer that, and you've already heard from them. I would just make an observation as a former broadcaster who spent the better part of 25 years at a local television station. When you're a local broadcaster, it's just not necessarily the programs you broadcast; it's the role you play in the community.
The suggestion is that if you are found to be in violation of the code or the rating system and you have to issue an on-air apology, that doesn't mean very much. I would argue that it means an awful lot.
Broadcasters are constantly positioning themselves as community citizens, being actively involved in their community, and nobody wants to have to air an apology saying—this may be non-parliamentary language—“We screwed up”, especially when it's followed by perhaps a promotional spot saying “Watch our telethon”, as we try to help the cancer hospital.
It's a very strong deterrent. Once you've been through having to issue an apology for making a mistake in what you've done, you don't want it to happen again.
As to the monetary side, it's really for the commission to answer that question.