I can speak to that. I was president of the Elementary Teachers' Federation for five years. Under that, while we didn't lodge complaints, we would write to express our concern about certain advertisements on TV, and we will continue to do that.
One of the comments you made was on being proactive. I think that's key. Shari Graydon is an expert in this whole area, and according to her, media literacy is where we need to go, at least as one component.