I know. I'm going to come to that.
So what we've said is that we would be very happy to actually promote the theatrical release of feature films, but the way it would have to work is that it would go to the movie house first, go to DVD, and then we have to get the film on the same day and the same date as pay TV. We believe that this would do no damage to the pay TV operators--because in English Canada, their business is essentially selling U.S. films--but it could dramatically strengthen the Canadian film industry.
We've had conversations with the pay TV operators; we've had conversations with the film producers in this country; and we would be delighted to move in that direction, but so far we haven't been able to get the pay operators to agree to the shift.