What we know for sure is that the way in which people will consume television products over the course of the next little while is going to change. We've been doing a lot of different things about television products. The BitTorrent thing was simply one example, but I can give you others. We right now have a deal with iTunes for video. What we do is we put up our different shows, whether it's The Tudors, Little Mosque on the Prairie, or so on and so forth. Anyone can download them for a price and they can watch them.
Interestingly, although this is still a relatively modest service--a lot of this is very new, actually downloading television shows onto your computer--our show The Tudors is actually the most popular of the shows that are currently being downloaded.
I don't doubt for a second that we will go much further in this direction. Ultimately what we want to be able to do is make our shows available to Canadians in whatever way they find most convenient. We'll move further into video on demand, further into pay per view, further into download to own, in one variety or another.