It starts, first of all, with the definition. We are in charge of broadcasting, and by broadcasting I'm talking about professionally produced content. I'm not talking about user-generated content, which is YouTube, etc. I couldn't care less; do what you want. It's not broadcasting. It's not part of our mandate. Our mandate is broadcasting.
I look at that Broadcasting Act and see the objectives and the purposes, but everything basically comes down to two things. Number one, there has to be Canadian content. Number two, there has to be access to that content by Canadians, be it as watchers or be it as participants, producers, or players in the broadcasting system. Those are the twin goals that we have to promote and achieve. We'll do it by whatever means, whether they are regulatory, whether they are incentives, or whatever. That's our task.
Clearly the environment is changing. It may be changing much faster, as you suggest. Part of the reason why we undertook this new media initiative is, first of all, to try to scope a little bit what the universe is, and now we are saying, what are the questions we should ask? What are the answers? You are asking me, and I will tell you this next year at this time. I can't--