Well, I'm not sure who or what an average Canadian is.
If you're saying that for significant chunks of the Canadian population there is not interest in Canadian drama, for example, and perhaps sports is where you get your Canadian culture, then I would say perhaps there's not much interest for that person, but by the same token, does this person have children? Are they watching children's programming anywhere on the dial? At least half of them are funded by the CTF.
Perhaps this person, even if they're not interested in watching a dramatic TV series on a public broadcaster, is concerned about what is being fed into the minds of his little girl and little boy and doesn't just want American models of superhero violent cartoons. Canadian children's programming sells around the world because it actually propagates a different value system of tolerance and diversity; sometimes it's quite subtle and sometimes less so, but it's different from American children's programming.