The question of advertising was another one that came up a lot. It has come up in a couple of different ways. In one way, and further to what you said in your introduction today, the idea of the audience, the size of the audience and so on, is an end in itself beyond necessarily connecting that with advertising specifically. So it obviously relates to the broadness of the base of viewership or listenership or whatever else these new media force me to think of saying, whatever that is, but it isn't only about that.
So in the future, if there were sufficient resources to make advertising less necessary, would that be an improvement? How would you square the question of advertising, resources, and viewership?