It is. Ultimately, it's really an exploration of a certain aspect of Canadian culture, whether it's Little Mosque on the Prairie, whether it's the shows we announced that are coming up very shortly. One actually is in Vancouver based on a novel by Douglas Coupland that's set in an electronic arts company. We like those shows. We like them very much.
We also are happy to work internationally to make great big international co-productions of one variety or another. The biggest one we have on right now is The Tudors, and this is a Canada-Ireland co-production, which is very, very expensive. It costs almost $4 million an hour to make it. We could obviously never have afforded that, but it's spectacular and it's doing very well. Actually, there's a sort of irony to this, in that it's Canada and Ireland that make a television series about British history, only to turn around and sell it to the BBC. We like that.
What we're completely uninterested in is making things that are what they used to call industrial programs--i.e., programs that were shot in Canada but were really intended for export to the American or international market.
We really like things that are ten out of ten, or things that are really very big, very glamorous, such as international co-productions that we could never otherwise afford.