Over 50% of our funding on the English side and over 40% of our funding on the French television side is from commercial undertakings--a combination of advertising, product placement, sale of content, subscription fees, etc.
Therefore we must be conscious of the market at all times. That doesn't make us any different from any other public broadcaster except the BBC and I think ABC as well. Almost every other one is a mix of that, which means it keeps you focused on the market, and that's not bad.