It is true that it is a good solution for English broadcasters who are plugging in American programs. It could work. However, in Quebec, as Robert says, there really is too much inventory. No television company, public or private, has taken that route, because there is surplus inventory and adding more commercials would simply drive advertising rates down. That would get us nowhere.
We really are looking in the opposite direction at the moment. We are wondering if it is possible. There are a lot of factors to consider. The economic model of broad-based television funded by advertising no longer holds good. The television stations that are profitable today are specialty channels that charge subscription fees. For broad-based television, the problem is huge. The advertising market is stable in Canada, but it is slightly dropping in Québec. It is a difficult situation, but increasing the number of advertising minutes will not solve it, that's for sure.