Can I add something? You brought up the matter of the issues we face. The big issues that we face are an extremely important subject in the world of media and it is being discussed everywhere.
Richard ended by talking about complex issues. A very important one is the issue of intangible assets, things like rights, brands, our employees, recruitment and training. All that is intangible, and is quite complex. The question of rights is an international one that affects artists' unions. But the majority of issues that large Canadian cultural companies will have to deal with, media companies specifically, private and public, are issues surrounding the management of intangible capital. It is extremely complex, but it is absolutely essential for our future.
My view is that the major issue in our business is to know how we are going to make sure that employees have the training required to handle all the new technologies, that we have all the new staff we need to deal with it, and that we are able to manage our brands and our rights. This will require a number of different disciplines. A new understanding of management is going to be needed to get through the next five or six years.
When you bring up that issue, I get very interested. I feel that one of our main challenges is to change our concept of management so that we can successfully manage the intangible.