Let me tell you that when I started getting involved in the broadcasting business at Télémédia, we had a radio company. The only issue we had was trying to get market share from somebody else in the country. We didn't have to fight the Internet. We didn't have to fight people downloading stuff at different times.
This is a very challenging environment right now because of what the new platforms and the new technologies bring to the business environment we're in. That's the challenge.