New sources of revenue, for me, involve any strategic alliance—and that is why these words are in the same sentence, or just about—that allow CBC, through a partnership or a different way of doing things, to maximize the quality of its assets and the alliances it has, thereby making sure it increases its cashflow to be ploughed back into programming.
I look forward to sitting down with the management team and to sitting down with Madame Charbonneau, who's a great CFO and whom I've had the pleasure of meeting.
That's where we're going.