It's a very important question, because you've heard many times from my predecessor and the team that's in place, the famous sentence, “one cannot have a public broadcaster without a public”, and I believe that. It is absolutely one of the benchmarks, one of the measurements.
You probably saw on Tuesday how well CBC/Radio-Canada, on the radio side, did in all the ratings. So that's a measurement. It's one of many, but it's a really important one.