On the contrary, I think what we're trying to do, in effect, is to provide a subsidy or a differential of some sort for local production, because Canadians want local production. It appears that somehow the present models do not generate enough funds to produce local programming. However, in the long run, the industry somehow has to change the business model and find new ways of doing it.
I'll give you one example. Two of your colleagues come from Manitoba. There's a radio group in Manitoba called Golden West Radio, which has really managed to figure out a way of making the local radio station the centre of the community. They have a website that reflects the radio station and everything else, and basically, the community becomes identified with it. The station is making a huge amount of money off their website. They use that to cross-subsidize the radio station's work. So they take the content and use it in two ways, both for radio and the website, very successfully.
Local TV will have to do the same, there's no question about it. The new media is here and you have to find ways to use it in a complementary way to make your business grow. You also need some revenues in the meantime, and that's what the local improvement fund is for.