In our case in Quebec, a good percentage of what we do is already Canadian content. So what we're saying is that if we are to continue to aggressively invest in Canadian content, sooner or later we will need fee-for-carriage to assist us. If not, then we will have to continue reducing the dollars per show that we have been investing. The best example is the series we were doing at $800,000 or $900,000 per hour. Now, for most of the Quebec shows, we've had to drop that to $600,000. And sooner or later, we are going to have to drop it to $400,000.
So in order to maintain the quality of the content we had, part of that money will be to maintain the quality of existing content, and some of it could be to do more.