Basically we're saying two things. Yes, there is a future for conventional television, under two conditions: let's have the same sources of revenue as the specialized channels have—they have two, we have one; and let's have more deregulation so that we can export our content on a multi-platform strategy, because consumers are going to the media they want, when they want, where they want. We just want to follow the consumer, and we want to have the same sources of revenue as our competition has now, which is almost a 50% market share. With those two conditions, yes. On top of that, conventional TV is investing in quality Canadian content right now. But we need those two conditions.
On April 20th, 2009. See this statement in context.