Just to clarify, but this cannot be cyclical. In the early years of this decade, specialty channels enjoyed a market share of between 18% and 20%. For the period just ended, that is January, February and March, these channels enjoyed a 45% market share. Moreover, this is generally a very good period for general interest television, what with all the reality series on the air. One percentage point of market share is easily worth anywhere from $4 million to $5 million. You do the math: That's 25 times $5 million. That represents revenues earned by specialty channels and their market share is not about to decrease. Some even estimate that their share will increase to 55%, which is already the case elsewhere in Canada and in the United States.
