The restrictions fall into a couple of areas. One, very clearly, as Ken mentioned, is that our ability to actually interject advertising through a number of U.S. specialty services is highly limited in terms of the numbers of spots per minute we're allowed to actually sell, and also the type of advertising we're allowed to bring to that market.
We believe there's enormous untapped opportunity inside those services to create more and more revenue for the Canadian broadcasting system. We see it as an unused inventory opportunity that should really be expanded and developed. That would benefit not only us, but also the entire Canadian broadcasting system.