That is interesting. I have another question that is just as interesting.
With regard to the evolution of the television industry, which is the topic of our committee's study, you said:
[...] technological change must be embraced, the costs structure must be alleviated, advertising must be more targeted and efficient, multiple platforms must be used and viewer involvement must be promoted.
I find those comments extremely interesting because those are your concrete solutions for the future development of television.
I would like for you to talk at greater length about technological change and the costs structure that must be alleviated. You have about a minute to do so, which is crazy, I realize, but I have to ask you that question.