Thank you for your question.
We look at the Internet as being as much an opportunity as it is a problem, but we started with the problem, so let me deal with that first.
Obviously, there are only 24 hours in a day, and we all have only so much time. Time that might have been spent on television is spent doing something else, so advertising is going to social networking sites. Throughout all of this, television still has a fairly consistent viewership. Even before you add in the Internet, the viewership of television is actually pretty remarkable. Over 30 or 40 years it has been fairly consistent, even in the last few years, on a per capita viewer basis.
Our view of the Internet is that it gives people an opportunity to talk about the shows they like to watch on our channel. We try to screen the shows so that if you missed an episode of Corner Gas, for instance, and you didn't want to wait for the repeat to come up in six months or something, immediately afterward we would try to stream that program so that people could catch up--it's called catch-up viewing--and then maybe there's a better chance they will watch it the next week because they are already in sync with the program. We try to use it as a friend, but it does take away a little bit of time, and it certainly takes away advertising dollars.
We're right now in a recession. Who knows when it will end? When money is tight, people look for other places to try to advertise. Some of it is going to the Internet, but we too are trying to use it as a friend as much as possible.