We try to use it as a complementary tool. Obviously, we're not involved with Facebook or YouTube or other kinds of social networking sites.
There are basically three types of Internet use: there are the social networks; there are functional sites, such as Google, where you go if you want to ask a question; and there are things that are associated with other products. The Globe and Mail has a very strong Internet site, CTV has a very strong one, and the Olympics will have a huge Internet site. That one part can be extremely complementary.
On our sites we do sell the advertising. I can't say we make money at it; I have to say it's trading dollars for dimes, but you still have to be there, because a lot of the youth is there.