It's certainly unique. It has been a learning curve for the group, as far as being able to provide the news went. And because we also use community partnerships in presenting it, it's probably more comparable to a local UHF station. We don't have the facilities or the full staff numbers. We have four people dedicated to the news. But I do say that in service of the customers who are watching it, they have a 95% very satisfied or satisfied rating in regard to the content they see. The content is the relevance, the immediacy, and the timing, etc.
I have to point out that we know how to do content in a very efficient manner. We always have. But as far as the additional content is concerned, we do a lot of other things as well. We cover community sports, community events in full. We have online programs, etc. So where there is a need, we move in and we fill it. But we're not there to compete against local broadcasters. If a local broadcaster happens to be providing news in the area, then we will do alternate programming to support and provide more indepth understanding of other community events and so on that aren't covered by our colleagues in our broadcasting environment.