My final point is that in this fight for advertising space, sports is number one. When you lose out on the Olympics or you lose curling, that affects your ad revenues. You were in the ratings battle to get Hockey Night in Canada. Now that you're coming into a six-year new term, my question is twofold. Number one, what did it cost to win that war? How much of a percentage increase are you facing over your previous commitments to Hockey Night in Canada, and are you going to have to pay that for the next six years? Is that part of the big bite that's coming out of the bottom line this year?
On April 27th, 2009. See this statement in context.