Hockey Night in Canada is most probably, in terms of CBC television, the most important brand. It also carries most of the revenues, the important part of our revenues, and it connects Canadians. Right now across the country, even if the Maple Leafs are not playing and the Canadiens just got eliminated, there are people in Vancouver and Calgary who are pretty excited about being able to tune into CBC/Radio-Canada and watch hockey. That's what it brings. It brings Canadians together very strongly.
There's an ad revenue concept to it, but it's also 450 hours of programming, Mr. Angus, that we would have to replace, and there would be an important cost to that.