Furthermore, if you had additional funding other than advertising revenue, do you not think that if you improved your programming, then your traditional revenue from advertising might rise—one only has to think of those who purchase the advertising?
That is not an insignificant amount. You probably have to strike the right balance. But you must not forget your current customers, you have to keep them. If you lose them, then you'll have another problem. You would only have government funding or other regulatory sources of funds to pay for your operations. I don't think that's necessarily the direction you want to go in.