That's right: our increase in ratings has not been reflected in dollars yet. We're looking forward to seeing the dollars come back, but that is a long-term process. Relaunching a television network takes time, it requires massive investments because it involves audiovisual projects, so we are talking development, writing, long-term work with the artists.
We have made a few adjustments to our program schedule and we feel that people want to come back to TQS, we feel that they want different content. For now, it's nice to have better ratings but we need our advertisers to be there buying advertising.