Can I just jump in on the question of conventional TV, Madame Lavallée?
It's an interesting question, whether it will survive. We think it's really important to look at the broadcasting industry in sectors. Conventional television is mass market programming. It is big budget, big drama, and it's looking to attract big audiences. It is not the same as specialty channels. Specialty channels offer Canadians—as they do in the U.S. system as well—niche programming, or programs specific to their terms of service. So conventional television will always have a role, but it has to be true to its role, and it has to offer those mass market types of programs that will draw those sorts of eyeballs.
Will advertising change? Will the ad business change? Yes, it will, and I think we're looking at that now. I know that many of us now watch programs on our PVR. I think the advertising world will change. Perhaps it will move to a sponsorship model, and maybe ads will be embedded, but there will always be some form of conventional TV.
I think the CRTC is a smart organization. It looked ahead and could see the changing broadcasting industry and decided to approve consolidation, with both specialty and conventional broadcasting, to allow these broadcasting entities to balance out their interests.
Finally, in terms of flexibility, they have it in spades with the priority programming definition. They can make it in the regions, and they can make low-budget entertainment magazines. There is flexibility in the system already. In fact, our point is that they've gone too far the other way.
Thank you.