As you know, the CRTC has indicated the conversion will take place August 31, 2011. For well over 90% of Canadians the conversion will take place and will frankly go largely unnoticed. There are of course other concerns. Part of the problem, to be honest, is the technological changes happening so quickly. I think many of the broadcasters themselves are making business decisions about how they want to go forward into this new environment.
The cost of things, if you look at the United States, where in May or June 2011.... President Obama has indicated their conversion is going to be happening at a different date. Part of the problem is that there's such a rapid change of technology and a rapid change of the cost of the technology that the idea we can make a quick, hard-and-fast decision right now in terms of what the needs will be in 2011 technologically is very hard to do. We're very conscious of it, but we have no plans to do a converter-box program like what they've done in the United States, with the coupons and so on. We have no plans to do that. This ought to be an industry-led solution, and the technology changes afoot right now are frankly very difficult for us to grasp. I'm not sure if the deputy may have more to add beyond that, but I can tell you we are very conscious of the pressures that exist.