Yes. Well, I'm disappointed that you didn't know there's a Pet Network.
I just want to add that in general, and on behalf of the community folks and ACTRA as well, the system really needs more money. There has to be a better sort of sharing of the revenues that are generated. We also need to be using the mechanisms that we have available to promote it. With The Pet Network, for example, I can't. Shaw and Star Choice don't carry The Pet Network or bpm:tv.
We had an NDP member from Windsor here who asked why it is that we can have a couple of pornography channels but not the Windsor station. I have the same question and so do many citizens across the country. Why is that they can't get bpm:tv? Why is it that they can't get The Pet Network?
If North Americans alone spend billions of dollars on pets, you would just intuitively--never mind bpm:tv--conclude that this is an extremely popular programming genre. Yet you have the folks from Shaw sitting here telling you that the consumer decides. Well, what consumer? What consumer decides? Because the consumer is definitely not deciding--those folks decide. Unfortunately, over the years they've been given the authority to make the decisions about what Canadians can and can't watch and what gets promoted and what doesn't get promoted.
I would love to promote some of the Canadian drama we have on ichannel, but it would cost me half a million dollars for each channel to do a seasonal campaign. That's not what the CRTC intended, but the CRTC isn't doing anything about it yet.