It so happens that once satellite offered it, the cable companies turned around and all offered it, because they realized that if they didn't offer it, they were going to lose customers. So there's clearly great demand.
I don't feel it's our role to tell Canadians what they can or can't have. Let the market decide. What we're trying to do is make sure, to the extent there is value in it, that value is being given to the broadcasters. But protecting the integrity of Canadian broadcaster signals also has another aspect to it, which is lots of programming, which you see in conventional TV and you can also see on American TV, on ABC, or—