It is all well and good to invest in digital, but you have to have a quality recording at the outset. We therefore need assistance to go into the studio and hire musicians.
My dear sir, the international outreach of specialized music sometimes precedes that of singers or musicians making popular Canadian music. Electroacoustic, jazz and classical music artists already have international careers and do not necessarily sell a significant number of albums in Canada, or even abroad. However, these recordings enable them to have an international career. If the funds subsidizing the distribution and recording is eliminated, these artists will no longer have the recording enabling them to promote themselves and perform internationally.