On the metaphor of bottom-up, top-down, and the new paradigm, the 19th and 20th century paradigm by and large was top-down. You've put your finger on the new dynamic, in which it's both. Often the strength of the bottom-up is significant. It relates to what we were talking about earlier, about the customer-driven marketplace and so on. There are many aspects, such as citizen engagement, and it goes on and on. I think that's a really important metaphor to keep in mind.
The second important thing you said is that people are contributing. They're helping you do licks on a guitar just because they want to. It's interesting that when the Internet started, the idea was that if you didn't have a business model to make money, people would not do this. It turns out that people will volunteer and create encyclopedias just for the pleasure and satisfaction of trying to contribute. So the whole motivational aspect is interesting.
Going back to my idea of tapping human potential, it turns out that we want to contribute. If you have a need, I'm willing to help; you don't necessarily have to pay me. I think that's an interesting new dynamic of the new era.
The third point is that triangle of access, content, and digital literacy. Keeping that balance and integrated package together must be front and centre.