And that's the challenge of our times.
There is the distinction, for example, between the author and the reader. Now we know that in the digital age, for example, readers are being invited to become authors. And the distinction between the authors and the readers starts to get all mixed up, which is what you're suggesting in terms of who owns it. We see lots of examples of this.
For example, with the new e-books, these new knowledge environments, the idea is that you buy a book and then you can become a character in the novel. And the software is set up to enable this. Well, now it gets really tricky here. Whose book is this now?
We're now just realizing how deep this goes in terms of a lot of our assumptions. Basically, I would say that since the Enlightenment, 300 or 400 years, we've been working toward a model that really became legislated and so on in the 20th century and that all of a sudden started to crumble on us as that horizontal connecting started to become so important. And so we're trying to get the balance in our society between....
At some level, protection is always going to be there. We're going to want to protect. On the other side, we're going to want to promote. And how we do that effectively is really the challenge.