Dr. Gaffield is referring to our Digging into Data Challenge, which we've developed internationally with partners in the U.S., the National Science Foundation, and the National Endowment for the Humanities, and with a very interesting organization in the U.K. that this committee may want to look at called the Joint Information Systems Committee. This is a grouping of various government departments in the U.K., the BBC, the granting agencies, and other stakeholders interested in this whole area of making new media, making content available, and the literacy issues that the president was referring to.
Looking at the discussion, I would encourage you to look at the work of JISC, the Joint Information Systems Committee, and what they've done. I think the conclusion of our collaboration with the Americans and the British is showing that Canada is positioned for great global success in this area. This was a small undertaking and the Canadians, through modest investments at SSHRC, were really at the lead, despite the fact that I think the understanding is only about 2% of Canadian content is online at the moment.
That's really where the potential is, not just in scholarship but in the interfaces between universities, institutes of higher education, the media, and public-private and not-for-profit sector partners. That's what we're seeing emerge as a result of this. Of course, there are a number of pockets around the country of strength in this area.