According to the summative evaluation, it is clear that these activities should be prioritized by the department. The industry as a whole is practically unanimous on that. Even those who have appeared before you, including representatives from the Canadian Conference of the Arts, have confirmed how important it is to invest in international showcases and digital platforms. It is not a scientific question, but most music industry stakeholders support what the department has proposed.
The summative evaluation clearly states that some production funds should be shifted towards these activities. I cannot imagine who in the industry would say the opposite. Obviously, we did not ask anyone whether we should do away with one aspect or another. If we ask the question, people will tell us not to touch their area.
So, this analysis has to be done in a cold and detached manner. We look at all aspects of the fund, its performance and the aspects that contribute most to meeting its objectives. Based on that analysis, we decide whether funds need to be transferred from one area to another. That is how the decision is made. I believe it was unanimous, everyone present agreed on it.