I think it's a necessity. The point I was making is that it's not just because it's a nice thing to do; it's because it's good business to do. It's the fastest-growing sector of the economy, or it has been up to now.
Evidence of meeting #6 for Canadian Heritage in the 40th Parliament, 2nd Session. (The original version is on Parliament’s site, as are the minutes.) The winning word was million.
A recording is available from Parliament.