Without a doubt. In fact, not only are we operating in a market where certain standards apply, but those standards set out a market price. Whether we're talking about cultural products or other kinds of products, there is a market price that the promoter may or may not pay. Our competitors, particularly in Europe, are currently supported at a much higher level than we are here in Canada. Because they re-invest in their cultural organizations, we have practically no chance of being selected.
On March 4th, 2009. See this statement in context.