What I see in our province alone is that getting across the water to the rest of the country requires an exorbitant amount of money. Getting people to come in to see what we're doing and that kind of trade, i.e., Trade Routes.... For instance, the Australian market and the “Ten Days on the Island”...we identify a lot with that festival because we have found Australia and Newfoundland to be a lot alike culturally. We have found a partner in Australia, a trade partner, whereby our artists are getting to bring their work to Australia, creating a lot of work for them, not only individual artists but bands and theatre companies.
These buyers who come in to see what we're doing in Newfoundland at trade shows and at festivals.... When Magnetic North Theatre Festival came to Newfoundland, a lot of people from international markets came to see that festival. They saw what Newfoundland was like and have invited our companies out.
That is the part of the trade we're talking about that PromArt and Trade Routes certainly instigated and helped stimulate. ECMAs, our musicians--that's a major vein for them to find a way to market to the outside world and across the country.