If we're talking about how much it costs to keep that program running, the economic spin-off effect from the grants that were given to artists and production companies was enormous. In the film industry, if you can't go to other countries to present your movies, you don't have buyers. Audience and market development are key for the film industry.
Another example is bringing in people from other countries. We have one organization called imagineNATIVE, based in Toronto. It's the largest aboriginal film festival in the world. Trade Routes was so key for them, because they brought in broadcasters from around the world, from almost every country. They were so interested in this. As a result, those films are shown and screened in countries everywhere. The box office is huge; we're talking about ticket sales. So these little grants for travel for a few people generate an enormous amount of money. That's just one example.